Have to admit that I have never previously heard of Sweetest Day. Probably because I'm an Aussie and this is celebrated primarily in the Great Lakes Region of the US where it allegedly was started by a bloke called Herbie Kingston in Cleveland Ohio, and that is the state that still has the largest sales of sweets for the day in the States. I can't seem to find out much about this bloke apart from the facts that he was Irish American and that he founded the day.
That font of all knowledge Wikipedia states the following -
Sweetest Day is frequently attributed to candy company employee Herbert Birch Kingston as an act of philanthropy. However, Bill Lubinger, a reporter for The Plain Dealer, contends that "Dozens of Cleveland's top candy makers concocted the promotion 88 years ago and it stuck, although it never became as widely accepted as hoped." The Cleveland Plain Dealer's October 8, 1921 edition, which chronicles the first Sweetest Day in Cleveland, states that the first Sweetest Day was planned by a committee of 12 confectioners chaired by candymaker C. C. Hartzell. The Sweetest Day in the Year Committee distributed over 20,000 boxes of candy to "newsboys, orphans, old folks, and the poor" in Cleveland, Ohio. The Sweetest Day in the Year Committee was assisted in the distribution of candy by some of the biggest movie stars of the day including Theda Bara and Ann Pennington.
On the website Blog, The Brilliant Stories there was one thing about the day that totally confused me -
"3rd October every year is celebrated as the Sweetest Day, this year that being on the 16th."
If any readers from the States drop by, please interpret that one for me.
And you may well ask why I'm writing this and it's because a check of google trends has shown that this is the fifth hottest topic as we speak.
In the meantime we'll get ready to take a public holiday for a horse race in the next couple of weeks - first Tuesday in November, the Melbourne Cup stops the nation. Still maybe eating sweets is a better way of spending the hard earned than trying to pick a winner.